EXCLUSIVE: Nigeria’s latest studio, Nile Media Leisure Group, is already making strikes.
The Lagos-based enterprise has struck a partnership with Mo Abudu‘s EbonyLife to roll out a luxurious cinema expertise throughout West Africa, and has secured world gross sales rights to Wives of Strike: The Rebellion.
The pact with Abudu will see Nile, which is led boy CEO Moses Babatope, and EbonyLife launching The Pods, which they invoice as “main leap ahead” within the West African cinema trade. Every Pod will supply a privat, intimate setting with plush reclining seats, private concierge service and entry to curated movie choices.
Nile and EbonyLife plan to launch 10 Pods per yr over the following 5 years.
“The way forward for African leisure hinges on strong partnerships and collaborative efforts,” stated Bukky George-Taylor, VP of Nile Cinemas. “At The Nile Group, we’re dedicated to forging robust alliances with native and worldwide stakeholders to raise the trade. This partnership in The Pods is proof that we consider within the potential of the African market. The Nile Group has laid the groundwork for partnerships and collaboration, and we’re open to extra. This enterprise with Mo Abudu and EbonyLife Cinemas reveals our dedication to innovation and excellence. By combining our assets and experience, we intention to ship a cinema expertise that’s second to none.”
Abudu, CEO of EbonyLife, added: “The Pods usually are not nearly watching a film; they’re about experiencing cinema in a manner that engages all of the senses. This collaboration with The Nile Group is an thrilling alternative to innovate and convey one thing really particular to our viewers. We’re creating an area the place cinema meets luxurious, the place each element is designed to supply an unforgettable expertise.”
On the distribution entrance, Nile Group’s distribution arm, Nile Leisure, has
cquired world rights for the third instalment of the Nollywood blockbuster franchise, Wives on Strike: The Rebellion. The film will premiering in theatres throughout the UK, U.S., Eire, and Canada this October, in accordance with Nile. It opens in Nigerian cinemas on October 18.
The movie’s forged contains Chioma Akpotha (Gangs of Lagos), Uche Jumbo (Onye Egwu), Omoni Oboli (Òlòtūré), Ufuoma McDermott (Okafor’s Legislation), Hilda Dokubo (Kill Boro, The CEO) and Bukunmi Adeaga-Ilori (aka. Kie Kie, A Easy Lie, Ile Owo).
The primary Wives of Strike movie launched in 2016 and was adopted by a sequel, Wives of Strike: The Revolution a yr after. The movies comply with 4 girls who deny their husbands intimacy as a type or protest towards home violence. The third instalment begins Dokubo as a mom who discovers her son, who has graduated with first-class honors, has been kidnapped on his return residence. She embarks on a mission of revenge that “unfolds right into a gory journey,” in accordance with the synopsis.
Nowekere Segun-Ojo, Common Supervisor of Distribution & Advertising and marketing at Nile Leisure, stated: “The Rebellion will construct on the strong basis of its predecessors. The themes are universally resonant, and the performances are distinctive. We’re excited to carry this highly effective story to the worldwide viewers and proceed the franchise’s legacy of mixing leisure with impactful storytelling.”
Nile Group, named after the long-lasting river of the identical identify, launched final month as a manufacturing, distribution, exhibition and studio enterprise based mostly in Nigeria with Babatope, the previous FilmHouse Group boss and Managing Director of FilmOne Leisure, on the helm. It has 5 divisions, together with a neighborhood basis arm, and is geared toward “reworking Africa’s cinema trade.”
