Peacock has tapped Zaid Al-Asady as Govt Vice President, Model Artistic and Advertising and marketing.
In his new position, Al-Asady will lead model technique for the streamer to set the imaginative and prescient for the model. Al-Asady may also have oversight of Peacock’s social workforce and will probably be answerable for driving the Peacock model in sports activities.
Reporting to Shannon Willett, he’s is the primary rent beneath Chief Advertising and marketing Officer’s organizational restruscture.
“Zaid is an achieved storyteller who masterfully balances extremely strategic pondering with inventive execution in all facets of his work,” mentioned Willett. “His exceptional achievements all through a various profession make him the right addition to our management workforce, as we proceed to craft and elevate the Peacock model imaginative and prescient.”
Al-Asady most not too long ago served as Vice President of Artistic at Noom, main a workforce of fifty consultants tasked with shaping the model, development advertising, and tech product methods for the favored health-tech platform.
Previous to his time at Noom, Al-Asady held the place of Senior Vice President, Artistic at Illumination Leisure the place he oversaw world theatrical advertising, model partnerships and product collaborations for iconic franchises such because the Minions, the Grinch, Sing, and the Secret Lifetime of Pets. His purview prolonged past conventional campaigns, delving into digital, social, and experiential activations.
Al-Asady’s profession trajectory has additionally included vital roles at prime model and artistic businesses together with Wieden + Kennedy, Mom, Leo Burnett, and Deutsch LA, contributing to award-winning campaigns for manufacturers like Nike, Samsung, Volkswagen, Diageo and Uber. Hailing from London, he at present resides in Los Angeles.
