Sydney Sweeney Unveils Lingerie Line Backed By A Well-known Billionaire

Sydney Sweeney is about to launch a brand new lingerie line, with a billionaire reportedly backing her.

The model is alleged to be related to the non-public fairness agency Coate, which just lately obtained a $1 billion funding from Jeff Bezos.

Sydney Sweeney has beforehand labored with different lingerie manufacturers, together with Parade and Frankies Bikinis.

Weeks after Sydney Sweeney was noticed at Jeff Bezos and Lauren Sanchez’s marriage ceremony in Venice, it has turn out to be even clearer why the actress attended the ceremony regardless of not being associates with the couple.

In keeping with reviews, she has plans to launch a brand new lingerie line that seems to be backed by the tech billionaire.

Bezos, as reported by Puck, had invested $1 billion in a personal fairness agency, Coate, whose companion Ben Schwerin is tied to the lingerie model.

Whereas the Emmy-nominated actress has but to verify the information herself, a supply near Sweeney claimed the road is launching “very quickly,” based on Us Weekly.

For now, the title of the model and the kind of lingerie to be bought stay a thriller, however what is definite is that it’s a “big undertaking.”

“This has been an enormous undertaking for her and one thing she’s been engaged on for the final yr,” the supply added in regards to the 27-year-old.

The launch of the lingerie model appears lengthy overdue, on condition that Sweeney had beforehand collaborated with different lingerie manufacturers.

In 2021, she grew to become the movie star face of Parade’s lingerie model, starring in a marketing campaign lensed by Donna Trope.

For the marketing campaign, the star wore various punchy, brightly coloured items that includes ultra-lightweight, silky mesh. Many of the assortment elevated by 3x, selling inclusivity for its customers.

Except for Parade, Sweeney additionally collaborated with Frankies Bikinis in 2023. The model and the actress teamed as much as launch a group titled Love Letters by Sydney Sweeney.

The attractive assortment featured swimwear and ready-to-wear items with delicate embroidery, lace particulars, romantic transparencies, ruffled jacquards, and quite a lot of silhouettes.

In the meantime, Sweeney has additionally served as a model ambassador for the Italian style home Miu Miu since 2022 and has been often noticed sporting the model’s iconic designs.

The actress has been on a roll just lately in terms of monetizing her picture and model.

Previous to launching her lingerie line, Sweeney despatched followers right into a frenzy by collaborating with Dr. Squatch to provide cleaning soap bars made together with her very personal bathwater.

It turned out to be a genius thought because the cleaning soap bought out in mere seconds for $8 upon its launch and subsequently appeared on eBay for as excessive as $2,000.

Throughout a chat with E! Information in regards to the enterprise transfer to promote her bathwater, Sweeney boldly admitted that it was really her thought: “I pitched it.”

Following the launch of the bathwater cleaning soap, Sweeney introduced a brand new partnership with ice cream franchise Baskin-Robbins for the introduction of the “Candy on Sydney Menu,” a limited-time providing that debuted on July 1.

The particular providing celebrated the actress’s long-time love of Baskin-Robbins with two colourful creations.

“Baskin-Robbins has been a part of my life for so long as I can bear in mind — it is the place lots of nice reminiscences have been made, and I nonetheless discover myself going again fairly typically,” Sweeney stated, per The Mirror. “Rainbow Sherbet has at all times been a favourite, so attending to see it featured like this feels actually particular.”

Final yr, Sweeney mirrored on her expertise working in Hollywood throughout a candid Q&A for Vainness Truthful‘s 2025 Hollywood subject.

Within the interview, she criticized the stylish notion of girls empowering different girls, noting she has seen extra circumstances of profitable girls bashing younger skills.

“It’s extremely disheartening to see girls tear different girls down,” Sweeney informed the publication on the time, seemingly referencing her feud with feminine producer Carol Baum, who had tried to query her seems to be and abilities.

“Particularly when girls who’re profitable in different avenues of their trade see youthful expertise working actually exhausting — hoping to realize no matter desires that they might have — after which attempting to bash and discredit any work that they’ve executed.”

Talking additional about her expertise, Sweeney claimed that the “girls empowering girls” narrative is a mirage.

“None of it is taking place,” the “Euphoria” star added. “All of it’s pretend and a entrance for all the opposite sh-t that they are saying behind everybody’s again.”

Sweeney additionally defined the explanation behind her opinion, pointing to the way in which girls are sometimes raised to view one another as competitors.

She remarked, “I imply, there’s so many research and totally different opinions on the reasoning behind it. I’ve learn that our complete lives, we have been raised—and it is a generational downside—to consider just one lady may be on the prime. There’s one lady who can get the person. There’s one lady who may be, I do not know, something.”

The “Sharp Objects” star additionally famous that this societal stress has made girls “really feel like they need to struggle one another or take that one lady down” somewhat than collaborate to get to their objectives.