What is the deal?
The Sony Bravia X90L is on sale at each Amazon and Finest Purchase with the 55-inch mannequin beginning at $998, or 17% off. The steepest low cost is on the 98-inch mannequin, which has had its price ticket slashed by 25%, going from $7,999 to $5,998. For most individuals, I would suggest the 65-inch Sony X90L — on sale for $1,098.
Why this deal is ZDNET really helpful
- What the Sony Bravia X90L lacks in eye-popping specs, it greater than makes up for in real-world image efficiency and Sony upscaling expertise, which delivers nice video for films, sports activities, cable, and streaming.
- Relating to the options you may love for each day use, the X90L has a superb distant that feels premium, is simply the precise dimension, consists of backlighting, and has a superb stability of simply the precise variety of buttons. The X90L additionally has Google TV built-in.
- The closest rivals to the Bravia X90L are the TCL QM8 and the Hisense U8 Sequence, each of which value rather less than the Sony and have spectacular specs.
The Sony Bravia X90L is one in all our picks for the finest Sony TVs you should buy, and for good purpose. Its colour accuracy, precision brightness, 120Hz easy movement, and 4K picture processing make it one in all our most really helpful TVs you should buy. I additionally take into account it one of the vital underrated TVs obtainable. And with the 2025 TVs quickly hitting the market, it can save you on nearly each dimension of this wonderful 2023 mannequin, from $100 off the 65-inch to $2,000 off the 98-inch.
I’ve seen all the finest 2024 TVs from Sony, Samsung LG, TCL, and Hisense, each at CES 2024 and at a number of occasions since then. After I lately needed to change a 7-year-old 55-inch TCL TV that died, I selected a 65-inch Sony X90L as a result of I believe it has one of the best image for the cash proper now, and it comes with a few additional benefits as nicely.
Additionally: LG G3 vs. Samsung S95C: Which flagship OLED TV must you purchase?
Whereas the Sony Bravia XR X90L would not blow you away on the spec sheet — it is an LED TV with a full-array backlight — the real-world efficiency and usefulness make it the most effective buys in the marketplace, primarily based on ZDNET’s testing. This Sony TV is technically in the identical class as its extremely popular 2023 rivals, the TCL QM8 and Hisense U8K.
Nonetheless, whereas these are Mini LED TVs and seem like they need to be higher TVs on paper, the Sony X90L has higher colour accuracy, loads of brightness, and a nicer distant than both the TCL or Hisense TVs (though the 2024 fashions are beginning to emulate the Sony distant). All three TVs are round $1,000 — $900 to $1,300 road value — for a 65-inch, and the Sony is one of the best among the many three.
Since Sony has had an extended partnership with Google, the X90L additionally has a superb implementation of Google TV. This makes the X90L’s software program interface a lot friendlier to make use of than Samsung’s Tizen and LG’s webOS, which will be overly sophisticated and irritating to navigate.
With the X90L, you additionally get Sony’s wonderful image processing to upscale content material to 4K, which is particularly useful for those who’re watching older content material or YouTube movies, and it is stronger than something supplied by Hisense and TCL. And for those who’re searching for a TV to look at films, the X90L almost rivals costly OLED and high-end QLED TVs that value nearly twice as a lot. If you happen to’re upgrading from a TV that’s at the least 4-5 years previous, you may be blown away by the image high quality of X90L — and it’ll require loads much less tuning out-of-the-box than different TVs.
Additionally: I examined Amazon’s Mini LED Hearth TV, and it competes with dearer Samsung and LG fashions
Sony has essentially the most superior image processing of all 5 main TV manufacturers. That signifies that it would not over-saturate and over-brighten the picture the way in which Samsung, LG, TCL, and Hisense fashions typically do. Once more, meaning Sony TVs usually have a greater image than higher-spec’d rivals from funds TV makers (Hisense and TCL) and might usually compete with dearer fashions from premium distributors (Samsung and LG).
For avid gamers, this TV has a devoted recreation mode, HDMI 2.1, VRR, and Auto HDR Tone Mapping when linked to the Sony PS5. It additionally has a recreation menu to be able to fine-tune the settings to your preferences.
The Sony X90L is not as brilliant as its Mini LED rivals from TCL and Hisense — and even its 2024 successor, the Sony Bravia 7 — nevertheless it nonetheless takes benefit of Sony’s superior backlight system to brighten particular components of the picture. It additionally does a superb job of showing the small print within the shadows of darkish films and exhibits. I am utilizing the X90L in a brilliant room and have by no means had an occasion the place I needed the image was brighter.
After all, Sony’s merchandise usually carry a ten% to twenty% value premium due to the Sony model identify, so it is vital to search for gross sales and offers like those we have highlighted from Finest Purchase, Amazon, and others.
You probably have a little bit extra to spend, I would suggest upgrading to an OLED as a result of the Sony A80L, the Samsung S90C and the LG C3 are all 2023 OLEDs you may choose up on sale. The most cost effective amongst these is the C3 TV, which prices about $1,396.
Offers are topic to promote out or expire at any time, although ZDNET stays dedicated to discovering, sharing, and updating one of the best product offers so that you can rating one of the best financial savings. Our crew of specialists frequently checks in on the offers we share to make sure they’re nonetheless dwell and obtainable. We’re sorry for those who’ve missed out on this deal, however do not fret — we’re always discovering new possibilities to attain financial savings and sharing them with you at ZDNET.com.
